Winning Ways : How "Winning" Companies Create the Products We all Want to Buy / James Pilditch

Pilditch, James

1987, First Edition. London : Harper & Row. Fine cloth copy in a near fine, very slightly edge-nicked (at the lower back) dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 273 pages; Description: xii, 273p. : ill. , ports. ; 24cm. Subjects: Marketing. Product Planning. Product Development. Research And Development. Item #71171
ISBN: 0063183919

Price: €14.95