Motivation research and marketing management / Joseph W. Newman

Newman, Joseph W.

1957, First Edition. Boston : Harvard University, Graduate School of Business Administration. Very good copy in the original gilt-blocked cloth. Spine bands and panel edges somewhat dulled and rubbed as with age. Remains quite well-preserved overall. Item #432572

Physical description: xiv, 525 pages : illustrations; 23 cm. Subjects: Motivation (Psychology); Motivation research (Marketing); Motivation.

Price: €60.00