Consumers in context : the BPM research program / Gordon Foxall
1996, 1st edition. Oxon [England] ; New York : Routledge. Fine copy in the original colour-printed boards. Remains particularly well-preserved overall; tight, bright, clean and strong. Item #395223
ISBN: 0415132657
Physical description; (xviii, 552 pages). Notes; Includes bibliographical references and indexes. Contents; pt. 1. Introduction -- pt. 2. Provenance -- pt. 3. Exposition -- pt. 4. Denouement. Subjects; Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consommateurs Comportement. Consommateurs Préférences. Marketing Recherche Méthodologie. Consumer behavior. Consumers' preferences. Marketing research Methodology. Consumentengedrag. Behaviorisme. Consommateurs Attitudes. Consommateurs Prérences. Marketing Recherche Méthodologie. Consumer behaviour.
Price: €60.00