Maximarketing - the New Direction in Advertising, Promotion, and Marketing Strategy
1987, First Edition. McGraw-Hill Book Company, New York. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 278 pages; Divided into nine sequential steps common to all forms of marketing to the consumer. Item #39383
ISBN: 0070511918
Price: €9.95
See all items by Stan Rapp, Thomas L. Collins