Das grosse Buch der Kaufmotive
1981, First Edition. Düsseldorf: Econ Verlag. Fine cloth copy in an equally fine dust-wrapper. Particularly well-preserved overall; tight, bright, clean and especially sharp-cornered. Item #365455
ISBN: 3430120861
Physical description: 303 pages ; 22 cm. Subjects; Motivation (Psychology). Motivation research (Marketing). Verbraucherverhalten. Études de motivation (Marketing). German language; works. German history. Germany; business.
Price: €14.95
See all items by Ernest Dichter