Item #35904 Advertising Management : Selected Readings / Edited by Harper W. Boyd Jr. [And] Joseph W. Newman. Harper W. Boyd, Joseph W. Newman.

Advertising Management : Selected Readings / Edited by Harper W. Boyd Jr. [And] Joseph W. Newman

1968, Second Printing. Homewood, Ill. : R. D. Irwin, 1965. Near fine copy in the original publisher's gilt-blocked cloth. Edges slightly toned and dust-dulled. Corners sharp with an overall tight, bright and clean impression. ; 569 pages; Faint library stamp to front endpaper. Subjects: Advertising - Collections. Advertising. Item #35904

Price: €16.95

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