Item #250310 Rising tide : lessons from 165 years of brand building at Procter and Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. Davis Dyer.

Rising tide : lessons from 165 years of brand building at Procter and Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario

2004, First Edition. Boston, Mass. : Harvard Business School Press. Very good cloth copy in a near-fine, very slightly edge-nicked and dust-dulled dust-wrapper. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong. Item #250310
ISBN: 1591391474

Physical description; x, 467 p. : ill. (some col.) ; 25 cm. Subjects; Brand name products — United States — Case studies. Product management — United States — Case studies.

Price: €10.95

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