Advertising media and campaign planning

Swindells, Anthony P. F.

1966, First Edition. London : Butterworths. Fine cloth copy in a very good, slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 371 pages; Physical description: xii, 371 p. : tables. ; 23 cm. Subjects : Advertising -- Great Britain -- Advertising management -- Media studies -- Press -- television -- radio. Item #190806

Price: €28.00